How Video Marketing Can Help Your Business Grow
“Marketing is a contest for people’s attention.” – Seth Godin
The best way to grab people’s attention is through videos. If images are worth a thousand words, videos are much more. From promoting a product to explaining how it works, videos convey a lot in a short span of time.
That’s the reason why as much as 60% of the businesses have started using video marketing campaigns. Videos may not generate direct sales, but they help people know that you have something which they need.
A video informs and entertains people. And, irrespective of whether it’s good or bad, today, most people prefer to watch a video rather than read a page full of text.
Benefits of Video Marketing for Business
Great Conversation Starter
You have got the prospective clients across the table. You have done the hard work. All it remains now is to sell your idea to them. Yes, it looks like a simple task. But on most days, you just don’t know how to start. This problem is more persistent for smaller businesses.
At such times, a video can come to your rescue. Reflecting your brand with the help of a video becomes a great way to start the conversation. And, once you’ve had the ball rolling, you know how to take it forward.
Gives Personality to Your Brand
Videos help your brand come to life. You can write as many catchy lines as you want in your vision and mission statements, but what truly captures the zest of it is a video.
A video allows you to express your brand out. It doesn’t just explain stuff or advertise your product to the people, it gives personality to your brand.
Attaching a face to your services and products leads to more engagement. It builds a sense of trust among the clients.
While being engaging and entertaining, they also convey much more information in a short span of time.
Not just for offline marketing, videos are a great tool to have in your digital marketing campaign as well. With an increasing demand for video content, the algorithms of search engines are becoming more and more inclined towards websites having video.
Videos attract the attention of your visitors, making them stay longer. More they stay, more your reputation increases with the search engines. Your organic rankings increase because of this. A report states that having a video on your landing page increases conversation rate by 80%.
A Solution for All
The great thing about videos is that they can be used by every person.
Videos are not just meant for advertising your brand. They can do much more than that.
When it comes to using videos for your marketing campaign, there are a variety of options at your disposal.
You can create demo videos to show how your product works. Or a video showing highlights of a major company event. Or, an animated video to explain an abstract service or product. You can even use them to promote some intangible theme.
This way, you can use videos at every stage of customer interaction. Right from marketing to the service personnel, videos can prove to be a solution for all.
If you still doubt the importance of video marketing, think again. A video can increase your marketing potential by miles.
And if you truly wish to harness the power of videos, you need the right video production company by your side. What are you waiting for then? Give us a call and let’s see your business grow.