How a SaaS Explainer Video Helps You Stand Out from the Crowd
There’s a SaaS company around every corner today. The competition is much more fierce than it was some years ago. And that’s why the age-old phrase of “stand out from the crowd” holds much more significance.
So, the question for you today is, “how will you stand out?”
Those of you who say that your software is unique and there’s none other as you, let me tell you this, you’re wrong. Yes, you may have some features in your software that make you unique. But, in the eyes of a layman, every software is the same.
This is your biggest problem, and believe me, this is your solution as well.
All you need to do to stand out from the crowd is to highlight those unique features of your software.
And today, the best way to showcase a software is through a SaaS explainer video.
Well, when we talk of explainer videos, there a number of different types that you can choose from.
Different type of SaaS Explainer Videos
Whiteboard Animation Videos
Let’s be truthful here. Whiteboard animation had its glory days. It was one of the most popular style of explainer videos in the past. But today, it is depleting.
Why am I talking about it then?
Because it is still the simplest style for a SaaS explainer video that packs a powerful punch.
Watch this video of Spigit for example.
Management software that helps you invent new products? Well, it’s not such an easy concept to digest when just told in words, right? And yet, see how easily the whiteboard animation explains it. What whiteboard animation gives you is a lighthearted approach to the boring and technical software pitches. It’s this simplicity that makes us a fan of whiteboard animation.
Live Action Videos
The biggest issue for a SaaS company at the moment is to justify the need for their software. Either the customers are happy without any software at all or they’re already using one and happy with it.
So, how do you make such happy customers curious about your service? That’s where the live action style of SaaS explainer video comes in.
It helps you portray those exact frustrations and irritations a client may feel when they’re not using your software or app.
An app to help you unsubscribe from mailing lists is not a one-of-its-kind service. There are many other apps like this. And yet, when you see those ecstatic faces of characters on completing the task and connect with them, the video has served its purpose.
Animated Explainer Videos
Now, what can I say about animation? Open any social media app and you will find a couple of animated videos lurking in your feed. Not just that, almost 30% of the companies are already using animated marketing videos. That’s the truth today.
Animation is everywhere.
And there’s a very compelling reason behind it too.
The main benefit of animated explainer video for a SaaS company is that it makes everything no simple. From the complex of ideas to the most complex of functions, everything can be explained easily with animation.
Don’t believe me? Watch this explainer video of Parse.
See how it turns a complex imaginative idea into simple storytelling? It’s not just easy for your customers to understand, it’s also easier for you to pitch to potential investors.
On top of that, there are various options for you to choose from in the animation as well.
There’s 2D animation, 3D animation, motion graphics, and of course, the one which we already talked about – whiteboard animation.
Since when did SaaS explainer videos get this simple? Well, since the arrival of animation.
You see, there’s no fixed formula to success. So, before diving into the world of videos, you need to sit with your video production company and decide on what kind will work the best for your SaaS company.
A Mix of Live Action and Animation Videos
And last, but not the least, is this lovely mixture which gives you the best of both worlds. It has emotions of the live action videos and the vast imagination of the animated ones.
With a well-made mixture, this style can serve you at any stage of your marketing funnel.
A SaaS explainer video doesn’t just help you stand out from the crowd, it helps you fly above it. So open your wings of ideas and soar along with the winds of videos. The entire marketing sky is open for you to rule.