How a Homepage Video Helps Increase Conversion Rate
“First impression is the last impression!”
How often have we heard this phrase? A lot, right?
And no matter how much we ask people not to judge a book by its cover, we’ve all been guilty of doing it.
Wondering why we’re discussing first impressions today?
Because, in this digital era, your website is the face of your business. And the homepage is the first thing potential customers will see on your website. It is where those first impressions will be drawn.
One way to leaving a lasting first impression is by having a homepage video.
What makes the homepage video so valuable?
It’s always good to have a large number of visitors on your website. This means you’re getting popular. But, when these numbers don’t convert into customers, it does feel a bit annoying, doesn’t it? Here’s where a homepage video becomes a valuable asset.
Having a video on your homepage increases conversion by 80%.
If this reason alone is not enough, here are some other benefits of having a video background:
“Oh wow, I’ll put up a video on my homepage right away.”
If this is what you’re thinking, then you just need to hold your horses a bit.
Because you’re missing the most vital piece of the puzzle – Quality!
It’s one thing not generating a good first impression, but making a bad impression, that’s a nightmare. This is the sole reason why you just can’t have any stock video on your website.
Your homepage video needs to be tailor-made to represent your brand. It is supposed to create a vibe, set a tone, and induce a specific set of reaction from your potential customers. A stock video won’t accomplish this purpose.
So then, what are the essentials of a good homepage video?
First things first. The video should clearly portray the objectives of your business. Not towards the middle, not towards the end, the objective should be clear right from the start.
If you’re able to answer that critical question of “Why you?” at the very first step, we guarantee you that the climb down the funnel will be quick.
This is the most important part of any video creation process. Before setting out to make a video, you need to be sure who your potential customer is. Why? Because the oldies aren’t going to enjoy a rap concert.
It’s as simple as that.
Chances are high that you must have already done this all. In fact, we are sure you must have. All you need to do now is decide on what kind of video your target audience would love to watch. It’s time to dive into the heads of your customers.
Many of you might already have a video on your homepage. And it’s natural for you to ask, “Why do I need a new one?” And, we agree, maybe you don’t. but, before deciding, just ask this to yourself. Do you wear the same clothes you wore ten years ago?
Of course not, right?
The times have changed, people have changed, and their needs have changed too. If you don’t change with it, you’re likely going to fall behind your competition.
If your mind is all set on making a homepage video, all you need to do is contact the right video production company. Someone who doesn’t just produce the video but also assists you in deciding the right kind of video for your brand. Someone who partners with you in a true sense. What are you waiting for then? Let’s get the video rolling.